10 untold Malaysian eCommerce entrepreneurs stories of surviving hardship before success.
This book is a collection of 10 eCommerce entrepreneurs in Malaysia, sharing their stories of surviving hardship before success. They are all successful in their own way, but everyone of them share the same passion and qualities - pure grit, dedication and "you must know your products very well".
While this book is for anyone who wishes to learn more about eCommerce and entrepreneurship, this is not a one-size-fits-all success formula or recipe book as everyone is different in the way you would start and grow the business.
Hopefully, this inspires you to find your own course, work hard and achieve your dreams. There is no shortcut to success!
"Baby products are serious products, we have to make sure our information and feedback to customers are accurate, it could be harmful to the babies if the products are not used correctly."
"With this 3-days SOP (Standard Operating Procedure), we manage to recover 50% of the abandoned cart and orders."
"I hope our customers keep talking to us, giving us feedback, with that in mind, having a physical store makes sense for us."
"More than 90% of our sales revenue is export, last year our total revenue registered in both China and Malaysia was around USD20 million."
"Perhaps many online sellers do set cut-off time on preparing daily shipments, but we keep packing until the courier guys are here to pick-up, so if you place order 3pm today, it's possible that your parcel will arrive as soon as tomorrow."
"It costs me just a few thousand ringgits to rent a big warehouse here at Pekan Nanas, perhaps it is 50% cheaper than Klang Valley. I get to know quite a number of Taobao sellers setting up their base away from the city to reduce their operating cost."
"When you are facing a problem, it is likely that there are others who face the same problem too. The business opportunity is there if you can provide a solution."
"Let's assume the rice market is RM100 million, if you capture 1% of the market size that's RM1 million already, in this case, 1% is better than the 90% market share of an RM1 million industry."
"Sometimes, the founders of the company are the bottleneck, especially if you are young. The team won't grow if you stay stagnant, so you yourself have to keep improving."
"Free photo book is more than a promotional gimmick, it makes a lot of sense for us compared to paid advertising. Our marketing objective is not just asking customers to order it, we want them to create a tangible book themselves."
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